“How to Fill Your Seminars and Workshops … Without Spending a Fortune on Promotion”
By Jenny Hamby
Seminar marketing consultant, direct-response
copywriter and Certified Guerrilla Marketer
“I have a degree in marketing, but marketing seminars seems to be a whole new ballgame.”
Sound familiar? You’re not alone if you’re finding that it’s difficult, if not impossible, to fill your seminars and workshops without spending every last dime you have on promotional costs.
Seminar marketers in every industry and in every size of company are discovering that it’s becoming more difficult to generate a respectable response to their seminar promotions.
The good news is that I’ve identified the reasons why it’s more difficult now to fill an event than it was even a few short years ago … and, more importantly, how you can overcome these challenges. That’s exactly what we’ll be covering in this article.
The Three Most Common Reasons You’re Struggling to Fill Your Events
Reason #1: Budgets are tight, and training is an easily cut expense.
When money gets tight, training is among the first expenses to be cut from corporate budgets. Unless your seminar is absolutely mission-critical for day-to-day tasks, approving managers will be hard-pressed to justify sending their employees to your events.
And if attendees are paying their registration fees out of their own pockets, the sell becomes even more difficult. If your prospects are worried about putting food on the table or paying for little Jimmy’s braces, they won’t be inclined to fork over their hard-earned cash for a seat at your event.
Reason #2: Prospects don’t want to – or can’t afford – to travel.
More than two years after the horrors of September 11, the travel industry still hasn’t recovered in full. Some Americans are just plain hesitant to leave home. Others would like to, but can’t afford the expense … and can’t get their employers to pick up the tab.
Reason #3: We’re more protective of our time.
As far back as 1981, Faith Popcorn predicted that America would become a nation of cocooners … and boy, was she right. The pendulum is swinging back from the frantic, can’t-eat-dinner-as-a-family-more-than-once-a-week days of the early 21st century.
The downside is that as families carve out time to be together … and employees focus more on a work-life balance … it becomes more and more difficult to convince prospective attendees that it’s worth giving up their time to attend your training event.
The Secret to Overcoming These Challenges …
So Prospects Beat a Path to Your Door
The key to overcoming these top three challenges can be summed up in one word: Value.
Value … such as you must deliver unbelievable value in your content.
And value … such as your seminar marketing materials must convince prospects beyond a shadow of a doubt that your event will deliver more value than they are paying for.
If you want to win their hearts and their registrations, your prospects must believe at a gut level that your seminar will be “worth” it.
Worth the money they’ll have to cough up to travel to your event.
Worth the cash they’ll have to scrape together to pay the registration fee.
Worth the hassle and frustration of running the security gauntlet at the airport.
Worth the effort of rearranging their schedules.
Worth the guilt of being away from their families for days.
Worth the extra hours they’ll have to put in at the office to make up for the time they’ll miss.
The 3 Critical Ingredients Your Seminar
Marketing Materials Must Have
If your goal is to get people to sign up and show up for your seminar or workshop, your seminar marketing materials must meet this three-prong test:
- They must speak to the prospects’ fears, desires and needs.
- They must convince prospects of the value.
- They must reassure prospects that they are making the right decision.
“So great, Jenny,” you’re probably thinking. “Now I know what I need to do. But HOW do I do it?”
Well, fellow marketer, that’s where things get interesting.
Introducing the First Step-by-Step Guide to Creating Powerful Seminar Marketing Materials
I recently completed a guide, How to Successfully Market Seminars and Workshops: A Practical Guide for Creating Effective Seminar Marketing Plans and Powerful Promotional Materials, that spells out the step-by-step process I follow when I’m creating marketing plans and promotional materials for my clients.
Since 1998, I’ve been marketing seminars and workshops for consultants, independent speakers, information marketers, not-for-profits and training companies. And in How to Successfully Market Seminars and Workshops, I reveal the very same strategies that allowed me to:
- Help a national financial sales training and consulting company generate a 300% increase in registrations for its top sales management seminar.
I was called in because the existing letter-and-flyer direct mail package was pulling so poorly that the company had been forced to cancel several seminars due to low enrollment. With the new self-mailer brochure I created and wrote, registrations more than tripled. - Help a Chicago-area junior college rescue a certification preparation course for inventory management professionals. With my new marketing plan and materials, registration in the entry-level program more than quadrupled … and more than half of the attendees from the first class completed all seven courses in the series. Best of all, marketing costs for classes #2 through #6 were less than $100 each … while revenue per class never dipped below $5,600.
- Help an international newsletter and e-book publisher generate more than $21,000 in registration fees within 3 weeks – generating a sold-out class and an 840% return on investment
I’ve used these strategies and techniques to market all types of seminars … from how to run a successful business to how to operate an oscilloscope … from web site design to behavior based safety … from power negotiating to Neurolinguistic Programming.
And now you can put these same ideas to work for your seminar.
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"I want something clean and concise and easy...[How to Successfully Market Seminars and Workshops] made everything very easy to plan for a seminar." "My first seminar is 80% full already, and I figure it will be full in another day or two...the price I'm charging for the seminar is probably 30-40% more than I had originally planned. But after reading the book, I decided to go ahead and go [for a higher tuition]."
-----Listen to David Geller
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111 Lessons You’ll Learn in How to Successfully Market Seminars and Workshops
Here’s a comprehensive list of the time-tested secrets I share in this helpful guide. Which ones do you want to learn?
Putting Your Seminar Marketing Plan Together
The three most critical things you should research … before you ever set pen to paper (page 1-1) |
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Does “research” strike fear in your heart? Don’t worry – you’ll learn the easiest and most cost-effective ways to gather juicy details about your target audience (page 1-3) |
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If you want to write compelling copy, you must be able to crawl inside your prospects’ heads – learn seven key questions that will help you drill deep into their wants and needs … and convince them that your seminar is the event to attend (page 1-4) |
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Marketing your first seminar? Here’s the most important thing you can do to begin generating a profit as soon as possible … and avoid repeating expensive mistakes (page 1-5) |
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How to determine which mailing lists are the best ones to rent again (hint: it’s not what you’d think upon first glance) (page 1-7) |
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The #1 most cost-effective way to market your event (page 2-5) |
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Postcards … brochures … sales letter … web sites – if you’re overwhelmed by your marketing choices, don’t worry! Here’s how to determine which marketing media you should use to promote your event (page 2-7) |
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How to improve your chances of securing the maximum number of registrations (page 2-10) |
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You don’t have the time or budget to contact each prospect personally. Discover how to prioritize the use of your resources. (page 2-11) |
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The hands-down best source of prospective seminar attendees (page 2-11) |
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The two basic types of mailing lists you can rent … and which is best for your situation (page 2-13) |
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How often you should contact your prospects … and how to handle follow-ups if you’re working with a limited budget (page 2-19) |
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The three basic components every seminar marketing campaign should have (page 2-21) |
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One of biggest mistakes made by inexperienced seminar promoters is not giving attendees enough advance warning about your event. Discover how far in advance of your seminar you should send out promotional materials (page 2-22). |
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An explanation of the types of costs you will incur when creating your marketing campaign (page 3-1) |
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Your response rate is dependent on many factors … and most are out of your control. Here are the three most important variables you can control and should focus on (page 3-5) |
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What a “good” response rate is for seminar promotions (hint: it’s not the typical two-percent rule of thumb) (page 3-6) |
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The right way to calculate your “break even” point (page 3-7) |
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Marketing on a tight budget? Here are the four most critical elements to include in your marketing plan (page 3-8) |
The Key Elements of Successful Seminar Promotions
The truth about what you should name your seminars (page 4-1) |
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The three elements of copy that are most important for grabbing prospects’ attention (page 4-2) |
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How to customize your marketing materials to appeal to different audiences (page 4-4) |
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Three steps to identifying the most important benefits your seminar offers … and how to present them to easily convince prospects that your event is the place to be (page 4-5) |
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If you want your marketing materials to be a smashing success, you must tell attendees how they’ll benefit – here are the seven best places to work benefits into your copy (page 4-8) |
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Many marketers assume their prospects will “just know” if they should attend the seminar or workshop being promoted. Not so – you must tell them … and here’s how to do it with greatest effect (page 4-8) |
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How to name your price without causing sticker shock (page 4-9) |
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What to include as part of your seminar registration fee … and why it’s best to tell prospective attendees up front what they’ll get when they register for your event (page 4-11) |
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The two magic words that instantly increase the value of your seminar or workshop (page 4-12) |
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The right way to use discounted registration fees to increase seminar registrations (page 4-14) |
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Your goal is to get attendees to pay for their registration fees … learn which types of payment you should accept (page 4-16) |
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The smart way to offer payment plans and invoicing … so you minimize the chances of getting stuck holding the bag (page 4-18) |
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Who should handle your telephone registrations? Here’s how to tell (page 4-19) |
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Whether an online registration option is a “must” for your event … and how to offer this option when money is tight (page 4-20) |
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The shocking truth about whether you should guarantee attendees’ satisfaction with your seminar (page 4-21) |
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How to practically eliminate the chances that a seminar attendee will ask for a refund (page 4-23) |
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The five most common types of guarantees you can use when marketing your seminar (page 4-24) |
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Surefire strategies for getting prospects off their duffs and picking up the phone to register (page 4-25) |
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Some seminar promoters gloss over details like when and where, specifically, their events will be held. But without this information, prospects can’t make an informed decision about whether your seminar is right for them. Discover the nitty-gritty details that must be in your brochure to avoid losing registrations (page 4-28) |
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When and where you should give attendees details about how to get to your seminar location (page 4-29) |
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Whether or not you should take up valuable space in your brochure to include background information about your seminar or topic (page 5-1) |
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How to present your seminar content for best effect … so prospects know without a doubt that your seminar will deliver the answers and solutions they’re seeking (page 5-2) |
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Many marketers just present a brief list of topics when describing what attendees will learn. Learn why this usually leads to empty rooms and requests for refunds (page 5-5) |
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How detailed you should get when describing what attendees will learn … and how much space in your marketing materials you should devote to this section (page 5-7) |
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Four steps to creating compelling descriptions of the lessons attendees will learn (page 5-8) |
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Five additional ways to demonstrate what you’ll teach during your seminar (page 5-9) |
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Most attendees are convinced that their situation is one of a kind, which makes them wary that your seminar will address their needs. Here are three ways to convince them that your seminar is right for their unique situation (page 5-13) |
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The five different types of buyers … and to best market to each group (page 6-1) |
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How to effectively overcome your prospects’ indecision about attending your seminar (page 6-4) |
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One critical strategy in getting prospects off the fence about whether they should register for your seminar is removing risk from the buying decision. Here are seven easy ways to do it (page 6-7) |
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Four ways you can let prospective attendees take you for a test drive before they decide whether to register for your seminar (page 6-9) |
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Nine proven tools for enticing prospects to act now (page 6-10) |
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How to overcome prospects’ natural skepticism about your marketing (page 6-11) |
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How to get past attendees to convince prospects to register (page 6-13) |
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Getting attendees to write good testimonials for you is like pulling teeth … unless you use one of the five proven strategies (page 6-15) |
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Three time-tested rules for making your testimonials believable (page 6-16) |
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The eight places best places in your marketing brochure to use testimonials from delighted attendees (page 6-17) |
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Why shorter is better when it comes to presenting the instructor’s biography … and what information you should leave out (page 6-18) |
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Five situations when it makes sense to develop an advisory board for your seminar business (page 6-20) |
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The most important thing you must do if you want to convince prospective attendees that your seminar is worth the money and time they’ll spend (page 7-1) |
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Where, when and how to best present the registration fee (page 7-1) |
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How to position your registration fee as an investment … not a budget-breaking expense (page 7-2) |
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20 low-cost techniques for increasing the perceived value of your seminar (page 7-4) |
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If you want to generate referrals and repeat sales, you need to ensure that your attendees actually use the information you give them during your seminar. Here are two easy ways to encourage consumption (page 7-8) |
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Do your prospects have to get the boss to sign off on their participation in your seminar? Here’s how to sell to the Big Cheese and other decision makers (page 7-11) |
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Which type of satisfaction guarantee is right for you? Here’s how to tell (page 7-16) |
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The three critical components that your satisfaction guarantee should contain (page 7-17) |
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Cancellations happen. But how they affect your bottom line depends on how you write and present your cancellation policy. Here are three standard policies to choose from (page 7-19) |
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What information you should be gathering on your registration form … but that many seminar marketers overlook (page 7-20) |
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Want to quickly build a list of qualified prospects for your next seminar or workshop? Be sure to ask for these two key bits of information when attendees register for your event (page 7-21) |
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The #1 most critical section of your registration form that most marketers forget to include (page 7-24) |
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How to increase the size of your average registration fee … without spending a dime more on marketing (page 7-26) |
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Holding more than one seminar? Learn how many different events you should promote with one marketing piece (page 7-27) |
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Four situations where you can safely promote multiple sessions of the same seminar … without reducing class size (page 7-28) |
"Jenny, I just finished tearing through your How To Successfully Market Seminars And Workshops System", and WOW was it great. Not only was it well-designed, concise, and informative, but there were some key benefits I was NOT very familiar with.
”For instance, I thought your content on "post-registration" marketing in Chapter 11 was very important. Most people think once the sale's over, then your job is done. As you know, nothing can be further from the truth.
”Also, even though I am an experienced marketer, the subject covered on pages 12 and 19, in your Bonus, "How To Build Your Mailing List From Scratch" your tips were DEAD ON, and in fact, represented the lion's share of sales I made for my recent Maverick Marketers Mastermind Meeting.
”And lastly, your 29-Step Checklist is something I will definitely look at BEFORE I take my next website ‘live.’
”Thanks for all your great suggestions!”
~ Craig Garber
The "King" of Copy
http://www.KingOfCopy.com
Creating Your Marketing Piece
The #1 biggest factor that determines how successful you’ll be in promoting your seminar (page 8-1) |
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The two most critical elements of your copy (page 8-2) |
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How to tell the difference between good copy and bad copy … and how to improve the quality of your copy if it currently stinks (page 8-3) |
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Three easy steps to creating a compelling list of benefits that entice your prospects and convince them to sign up (page 8-8) |
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The right way to incorporate jargon, acronyms and other technical language into your copy (page 8-9) |
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The correct “tone” to take with your copy to grab – and hold – your prospects’ attention (page 8-11) |
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A sure-fire way to tell if you’re talking about yourself too much … and boring your readers to tears (page 8-12) |
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Two time-tested techniques for adding punch, power and pizzazz to your copy (page 8-13) |
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Why you should toss out nearly every rule you learned in high school English class – that is, if you want your copy to sell (page 8-14) |
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Want prospects to register for your seminar after reading your marketing materials? Here are the types of words and phrases you should avoid in you copy (page 8-15) |
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A ten-step process for writing the best copy you can … in as little time as possible (8-18) |
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The order in which you should write your copy to avoid ending on a weak and wimpy note (hint: Starting at the top is usually not a good idea) (page 8-20) |
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How to blast through writers block once and for all (page 8-21) |
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Five ideas for improving your copywriting skills (page 8-22) |
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What elements to include in your lead- and sales-generating ads … postcards … e-mails … sales letters … brochures … websites … fliers … ads … and more (page 9-1) |
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The most important lesson you must learn about effective graphic design … and why following Madison Avenue’s lead would probably be the kiss of death for your seminar marketing campaign (page 10-1) |
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The truth about whether you should you design your own marketing pieces (page 10-2) |
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Four must-have elements of good design (page 10-3) |
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The six design elements that can make or break your printing budget (page 10-4) |
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How many colors to use in your design … and which may be best for your messages and audience (page 10-6) |
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How fonts can affect your message … and which type of font to use in various sections of your seminar marketing materials (page 10-7) |
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How to properly use formatting – like bold, underline, italics and highlighting – to direct your prospect’s attention (page 10-8) |
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When to use photos or illustrations … and which type of graphics are best suited for your seminar (page 10-9) |
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How to create an effective layout that answers the questions that will naturally arise in your prospect’s mind (page 10-10) |
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The eight most common questions that prospective seminar attendees have … and that you must answer if you ever hope to secure their registrations (page 10-12) |
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Self-mailer brochures are one of the most popular tools for marketing seminars. Here are the eight most important elements to include on your cover … to ensure prospects open up the brochure and read what’s inside (page 10-13) |
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The five things your mailing panel should contain … in addition to your return address (page 10-14) |
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How to set up an easy-to-use registration form (page 10-14) |
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A call to action – that is, specific instructions telling prospects what you want them to do – are a must-have element of direct-response marketing. Here are six logical places to include calls to action (page 10-16) |
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Whether hiring a professional graphic designer is a smart move for you … and how to tell if the designer you’re considering has what it takes to produce a compelling design that will produce results (page 10-18) |
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The two reasons you shouldn’t stop marketing once you get a registration (page 11-1) |
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Nine ways to prevent buyers regret … and to keep prospects enthusiastic and eagerly anticipating your seminar (page 11-2) |
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Five ideas for keeping excitement high at your event … and to ensure attendees are having the time of their lives (page 11-3) |
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The very best time to ask for leads and referrals from current seminar participants (page 11-6) |
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A simple trick for getting referrals out of attendees who “can’t think of anyone” who would like to attend your seminar (page 11-7) |
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The single most important thing you must offer if you want to maximize your seminar revenue (page 11-8) |
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How to put one of Mom’s etiquette lessons to work to generate future sales and referrals from your current seminar attendees (page 11-9) |
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Four ways you can encourage your seminar participants to actually use and apply the information you teach them (page 11-11) |
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"Should be mandatory reading for anyone who is thinking about doing their own seminars … you certainly have contributed to my success."
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Listen to Mike Fink
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Plus … Get 12 Planning Worksheets
to Jump-Start Your Planning
How to Successfully Market Seminars and Workshops also comes with 12 handy planning worksheets to help organize your research information and ideas about:
- Your audience
- What your prospects are looking for
- Your competitors
- The mix of media you’ll use to promote your seminar
- The mailing lists you want to use
- When you’ll employ each marketing tool
- Your deadlines for getting your marketing pieces done on time
These worksheets will also help you:
- Keep track of where each promotional piece is in the production process
- Plan a workable marketing budget
- Track your overall event expenses
- Calculate the value of each mailing list you use
- Ensure that you’ve incorporate all critical elements into your various marketing pieces
But that’s not all.
Get $647 in Bonus Gifts
When You Order Online Today
I want to make sure that you suck every drop of insight and expert advice out of this manual. So I’m going to toss in five free bonus gifts as a thank you for ordering today.
| BONUS GIFT #1 – |
Successful Seminar Marketing: Insider Tips, Tactics and Strategies from the Seminar Marketing Pro, a professionally recorded audio program. Listen in as Guerrilla Marketing Coach President Mitch Meyerson grills me for 2 1/2 hours about my favorite topic – how to market seminars and workshops. (A $79 Value)
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| BONUS GIFT #2 – |
How to Build Your Mailing List from Scratch. The quality of your mailing list can make or break the success of your seminar promotions. Use the wrong list, and it doesn’t matter how good your marketing materials are or how phenomenal your event will be – your marketing campaign will bomb. To boost your response rate and minimize your marketing costs, you need to cultivate email and mailing lists of prospects and customers who have opted in to receive your information. This 50+ page manual walks you step-by-step through the process of building a mailing list of qualified prospects who are interested in your seminars and information products.
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| BONUS GIFT #3 – |
The 29 Key Elements of Registration-Producing Two-Page Sales Websites. One-page sales letters are all the rage when marketing events online. And for good reason – they consistently outperform other forms of online marketing, such as posting a PDF of your seminar brochure on your website or recycling the short descriptions of your seminars from your course catalog. This handy report outlines the critical elements your sales letter must contain to generate interest – and registrations. (A $19 value) |
| BONUS GIFT #4 – |
A certificate for one in-depth critique of your seminar marketing materials. Study the lessons in the manual … apply them to your next round of promotional materials … and then send your marketing pieces to me for critique. I’ll pick through them with a fine-tooth comb … and then provide written suggestions for tuning up your copy. (A $400 value)
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| BONUS GIFT #5 – |
Seminar Marketing Challenge Submission. Send me your #1 question or challenge about marketing your seminar or workshop – and you’ll get my no-holds-barred advice about how to tackle the problem. (A $100 value)
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"This seminar package is second to none. … It’s definitely helped put people in our seminars. … Get this book. You’ll be delighted you did. More importantly, you’ll money."
-----Listen to Michael Krisa
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Discover My Top Seminar-Marketing Secrets …
for Less Than a Direct Mail Campaign
So what would it be worth to learn the 111 secrets I reveal in How to Successfully Market Seminars and Workshops – the very same secrets that have netted my clients response rates of 10 to 84 percent … and 800+ percent returns on their marketing investments?
It might be easier to answer this question once you calculate your seminar promotion costs.
Renting a mailing list costs, on average, a minimum of $500 … more if you’re securing a highly qualified compiled list. Postage for even a simple, 1000-piece postcard campaign will cost you at least $200. And that’s not even counting the money you’ll invest in hiring a graphic designer … printing your marketing pieces … or getting a mailing house to process your mailing.
All told, you could easily spend $1,000 without blinking. Many seminar promoters spend more.
If you get an adequate number of registrations, that $1,000 will seem like a smart investment.
But if your marketing campaign bombs, you’ve just wasted a thousand bucks.
So is it fair to say that it’s worth $1,000 to you if How to Successfully Market Seminars and Workshops helps you avoid even one campaign-killing mistake … or, on the flip side, if you pick up just one response-boosting idea?
“No matter how great your seminar material is that you give people when they come to your events, the key to your long-term success will lie in your marketing efforts. This book will give you help in that precise area. As a copywriter, Jenny has a unique insight on how to get ‘butts in seats.’ She is a true expert on writing copy for events, among many other things.”
“I would suggest you get out your highlighter because this book is packed with useable content. … the list of accolades I could provide for this book goes on and on.”
~ Fred Gleeck, information product consultant,
www.seminarexpert.com
How to Successfully Market Seminars and Workshops might be worth $1,000 or more … but that’s not what you’ll be investing in it.
You won’t be investing $1,000 … or even $500.
Because I wanted to make this guide affordable to every marketer who is serious about discovering the secrets to creating successful marketing materials that will fill their seminars and workshops.
After all, if you’re like most other seminar marketers, you’re going be sinking a lot of cash into your promotional efforts. I’d like to help you make the most of your efforts and generate the biggest return you can by helping you produce the best possible marketing materials and steer clear of the campaign-killing mistakes.
Which is why you can grab your very own copy of this powerful marketing guide for just $197.
That’s less than you’d pay for 5 rolls of first-class stamps. Less than you’d pay for most hotel meeting rooms. And a lot less than you’d pay to have me share all of this information with you during private consultations.
And remember, because you’re ordering online today, you’ll also receive the five bonus gifts worth $647. That’s almost four times as much as what you’ll pay for the guide.
It makes sense to invest in this resource. Do the math for yourself.
If you’re offering a $99 seminar, you’d only need to pick up two additional registrations to recoup your modest investment in this guide. And if you’re marketing a seminar or workshop with a price tag of $495, $995 or more, your investment will begin paying for itself with the very first registration.
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"[How to Successfully Market Seminars and Workshops] has been very helpful tool for me. It’s saved me a lot of time and a lot of money in getting my marketing campaign up and running."
-----Listen to Tony Piazza
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And if that’s not enough, I’m going to give you total peace of mind by making your investment risk free.
My 90-Day,
Money-Back Guarantee
Here’s the deal. I want you to read through the How to Successfully Market Seminars and Workshops guide … take notes … prepare your seminar marketing materials and plan. Then cash in your critique and consultation certificates … get your brochures and other sales copy positively humming … and put these lessons to work in your business.
Then, if anytime in the next 90 days you don’t honestly believe that your modest $197 investment in this one-of-a-kind program has been worthwhile … and that How to Successfully Market Seminars and Workshops has helped you create a marketing program and materials that are a hundred times better than what you would have done on your own … just contact me for a hassle-free refund of the entire purchase price.
What could be more fair than that?
Now, I can’t guarantee the type of results you’ll achieve with this program. If you think about it logically, there’s no way I could. I don’t know anything about you, your audience, or your seminar. And I have no idea how well you’ll be able to implement the lessons that I teach in How to Successfully Market Seminars and Workshops.
But what I can tell you is this: How to Successfully Market Seminars and Workshops will help you create more effective and powerful seminar marketing materials. Just like it will help you steer clear of the most critical mistakes that cause many seminar marketing campaigns to flat out bomb.
Don’t just take my word for it. Check out what other consultants, speakers and seminar promoters are saying about How to Successfully Market Seminars and Workshops.
Here’s Why Other Seminar Marketers Are Positively Raving About This Guide
”Jenny Hamby is the 'guru' of seminar marketing. She has been there and done it. I highly recommend her course, 'How to Successfully Market Seminars and Workshops,' own my own copy of this excellent resource, and have used many of her ideas to help my clients created powerful promotional materials.".”
~ David Frey, President, Marketing Best Practices Inc., www.MarketingBestPractices.com
”How to Successfully Market Seminars and Workshops by Jenny Hamby is a must-have for any seminar marketer. This brilliant guide takes you step by step from planning to making the sale. Jenny’s superb copywriting skills are evident in every page of this book. and I particularly like the user-friendly layout that allows you to make important notes on every single page. It’s really a quick read, but it’s a lifetime resource. I highly recommend it.”
~ Mitch Meyerson, President, Guerrilla Marketing Coach and Author of Online Marketing Superstars
“I am so glad that I met you and had the opportunity to read your book How to Successfully Market Seminars and Workshops. You did an awesome job of covering every single detail, I couldn’t imagine trying to plan and conduct seminars without knowing what you offer in this book. I honestly believe it will make the difference of making money and losing money. Thanks a million.”
~ Tony Zito, Successful Agents Online
“Jenny Hamby’s How to Successfully Market Seminars and Workshops: A Practical Guide for Creating Effective Seminar Marketing Plans and Powerful Promotional Materials is a valuable resource for anyone responsible for the success of their training program. The manual is packed full of suggestions for ensuring maximum attendance at the best price. I have used Jenny’s tips on flyer layout, contacting prospects, and follow-up in our program which have helped us to increase attendance as well as the number of returnees. By following Jenny’s guide for qualifying prospects, I am reaching our target market. I highly recommend Jenny’s guide to all seminar marketers.”
~ Judith Christ, Education Programming Coordinator,
Bucknell University Small Business Development Center, Lewisburg, Pennsylvania
"It's 2:00 a.m., and I can't put you materials down. You are an angel. Thanks for making this available to me."
~ Tony Williams, CEO of United Landlords Association,
a landlords education and resource company
"Incredibly detailed and filled with actionable ideas, How to Market Seminars and Workshops outlines how to attract attendees at a time of increased workloads and slashed budgets. You'll learn how to make your seminar irresistible to both employees and self-employed professionals."
~ Roger C. Parker, The 32 Million Dollar Man,
author of 28 books,
http://www.onepagenewsletters.com
"Your book is terrific! After reading it and listening to your CDs, we realized just how much more about marketing we have to learn and what we can do to increase our seminar participation. Your suggestions made it much easier to write a flyer targeted to our audience – and to accurately communicate the value of our events."
~ Paula Asinof and Mina Brown,
Positive Coaching Group, Dallas, TX
"Jenny Hamby knows how to promote seminars! She has been invaluable in promoting IWOC events. Her direct-response copy and multi-channel marketing have generated average response rates of 10% for IWOC's seminars, adding several thousand much-needed dollars to our coffers."
~ Harry Karabel, Vice President,
Independent Writers of Chicago, Chicago, IL
“Planning a seminar involves a LOT of stuff: Marketing strategies, writing ad copy, logistics, promotions via direct mail, email and websites; the list goes on and on. This is the first book I've seen that pulls ALL of this together into a coherent single plan, with a focus on true Guerilla Marketing. Jenny's formula for seminar marketing is in this book, and I wouldn't want to do that job without it. She knows this game inside and out, and even the simplest of her recommendations will pay for the cost of her toolkit many times over.”
~ Perry Marshall
Author of “The Definitive Guide to Google AdWords,”
www.PerryMarshall.com
"Jenny, when we first decided to purchase "How to Successfully Market Seminars and Workshops," we had concerns about the price and whether we would receive a return on our investment. For us, your step-by-step guide meant the difference between success and failure. The information and knowledge we gained from you saved us thousands of dollars in unnecessary marketing expenses. We will continue to earn financial rewards for years to come knowing what we now know. We hope you get the message out to everyone in the seminar business that if they do not have access to your information, they are losing money."
~ Maria Ngo and Ray DuGray
Professional Speakers, Trainers, and Performance Consultants
Founders of Las Vegas Eduvacations:
Professional Development Learning Retreats
http://www.TrainingExperts.biz/LasVegas
"This is the most complete step-by-step guide to selling seminar seats that I've ever read, and I've read them all. I love the tell-it-like-it-is nothing-but-the-red-meat style. If you don't have this stuff, you're not doing all you can to sell your seminars. Any presenter who doesn't buy it is making a $100,000 mistake. And if you don't find a tip that you're not yet using, you must not be awake. Thanks, Jenny!"
~ Patrick Wahl, DMD, MBA
Office Magic
www.officemagic.com
(800) 750-8779
"From the first time producer to the expert, this resource is a must have for anyone serious about marketing public seminars."
~ Carole Copeland Thomas
Speaker, Trainer, Radio Host, Public Seminar Leader
C. Thomas & Associates
www.TellCarole.com
"Using Jenny's book has helped me better grasp the business of seminar marketing. I was able to use the instructions outlined in her book to create a fantastic marketing brochure that has been well received. Anyone using seminars and workshops to promote their business must grab Jenny's book and consume every piece of valuable information. It's a must have!"
~ Craig Haskell
www.LandlordSupport.com
"I purchased your book a year or so ago and continue to use that as a reference as well. An excellent reference for seminars, but also a great source for marketing ideas in general."
~ Mark Bishop
www.thetrustedseller.com
"As a seminar speaker and promoter, I have to look at the most complete desk reference guide available. Jenny has created the most comprehensive system available. It is fail safe for the new promoter and the seasoned professional. I will always keep it handy."
~ Mitch Carson
Speaker, Author, Seminar Promoter
www.mitchcarson.com
www.impactproducts.net
"Jenny Hamby's How to Successfully Market Seminars and Workshops home-study program gave me the focus I needed to promote my technology seminars. Jenny explains in an easy, how-to language, the steps to take to create a successful seminar marketing promotion. Whatever you do, do not forget to utilize Jenny's personal marketing campaign evaluation, included free with her workbook. Her evaluation of my most recent seminar marketing campaign, received just days after I submitted my certificate, contained detailed feedback and suggestions that I immediately incorporated into my campaign. Thank you, Jenny!"
~ Patric Welch
President, Noobie, Inc.
www.NoobieInc.com
For More Seminar Registrations and Bigger Profits, Order Today
So now it’s decision time. Think about how much you’re going to be spending in the coming year to market your seminars – money that you could end up losing if your seminar marketing materials aren’t as persuasive as they could – and should – be.
And then think about how much more money you could rake in … and how many more people you could reach … if you were able to improve your response rate by a percent … maybe even more.
Doesn’t it make sense to do whatever you can to generate better marketing results … including learning the time-tested process and secrets of a seminar marketing pro? That’s what you get when you order How to Successfully Market Seminars and Workshops.
Now, if you’re the type of person who buys information products and then lets them sit around collecting dust, do us both a favor: don’t buy now. Instead, wait until you’re ready to carve out a few hours to absorb the material … and then start crafting your own marketing materials.
But if you’re marketing a seminar or workshop, and you’re dead-serious about …
… producing more registrations with more effective marketing tools, click here to order now.
… practically eliminating cancellations and requests for refunds, click here to order now.
… generating greater profits from your seminars and workshops WITHOUT spending a fortune on marketing, click here to order now.
Remember, your satisfaction with How to Successfully Market Seminars and Workshops is guaranteed … or your money back. There’s absolutely no way you can lose by ordering now … and countless ways you could profit.
So … reach into your wallet … grab your credit card … and click on of the two links below to order How to Successfully Market Seminars and Workshops right now.
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To your success,
Jenny Hamby
President
Hamby Communications, Inc.
- P.S. Your investment in my proven seminar-marketing guide, How to Successfully Market Seminars and Workshops, is
backed by my 90-day, no-hassle, money-back guarantee.
Use the guide and five free bonus gifts to ramp up the pulling power of your seminar marketing materials. Then, if you aren’t convinced this guide helps you create more compelling marketing pieces or avoid costly, critical marketing mistakes, contact me for a complete refund.
- P.P.S. Not comfortable ordering online? Call me directly
at 1-815-254-4939 to order by phone.
